Now lenders face so many issues handling their customers and their financial status. So lending process is very cumbersome and lengthy.
Users do not have a clear idea to achieve their financial goals and fed-up with handling documents about their transactions
Easy and fastest way to chase and handle individual finance
Strong and trust flatform to manage personal finance
Lenders can easily identify their clients' financial situation as well as they can guide their clients to achive their personal financial goals

The first diamond helps to understand, rather than simply assume, what the problem is. It involves speaking to and spending time with people who are affected by the issues as well as the business goal
The insight gathered from the discovery phase can help to define the challenge in a different way.
The second diamond encourages to give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people.
Delivery involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will.

Personas provide meaningful archetypes which can use to assess our design development against. Constructing personas will help to ask the right questions and answer those questions in line with the users that we are designing for.

Empathy is the ability to understand the feelings and perspective of another person. Pure empathy extends to being able to understand the other person's perspective from their frame of reference.
Empathy helps us to make customer-focused decisions without needing to have the customer on the spot to provide their insights and opinions.

All customers go through a process when they learn about, consider, acquire, use, and reflect on a particular product. This process adds up to an overall experience how customer feel about their PFM Goal setup process


